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Design, Illustration, Photography
Respond
Wellness
Respond Wellness is a line of CBD infused products marketed towards first responders.
My Roles: Brand & Packaging Designer.
Brand Design
The logo I designed was chosen as the final logo! I wanted the logo to show being strong physically and in tune with your body /mind.
The next step was to build out the brand guidelines. I designed a brand packet you can click through below:
Packaging
Design
After the brand was established, it was time to handle packaging. I used a firefighter's uniform as inspiration for graphic elements. The client LOVED how I incorporated the uniform elements.
We also established a 'Symptom Color Chart' where each symptom the products are meant to treat have their own color. This way customers can easily identify what each product treats based on it's color.
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